Facebook has one of the largest user bases to target audiences for various brands. Having valuable traffic is not that much effective if you don’t have a valid engagement. Here we are sharing the tactics to improve the engagement on Facebook page and promoting healthy engagement. You must get familiar with engaging strategies and meaningful content creation. Implementing these below mentioned tactics can improve the rate of engagement on your Facebook profile or Facebook page.

How to Calculate Engagement Rate on Facebook Page ?

Facebook engagement rate can be calculated with the help of the number of likes and shares. You can find and calculate the engagement rate of a Facebook page using the simple below mentioned formula. A straightforward method can be used to determine your Facebook engagement rate:

Total Likes + Comments + Shares/ Total Reach] is the Facebook engagement rate. x 100

Recognizing when posting on Facebook is most effective

The algorithm used by Facebook has a tendency to provide a post with a wider reach the more engagement it receives. This appears somewhat retrogressive, but it stresses on the significance of posting at the most appropriate time. You can now increase your likelihood of getting likes and comments by posting at the times when your followers are most active.Indeed, there are data-driven optimal periods for social media posting that can help you determine the structure of your posting schedule. Here, it's important to avoid posting haphazardly and expecting interaction. You can determine a sensible schedule by using the chart below and examining your previous post engagement.

Post Funny and Trendy Memes

Funny material and memes have taken over Facebook. The funny content tends to be effective and a good way of changing up your postings, however, it might not be the appropriate content to post across all brands. Discussion about yourself might be very seductive, but it will not prompt many to communicate with you. Additionally, your followers will always be anticipating what comes next if you consistently provide a variety of content to your feed. Additionally, technologies like Sprout's content suggestions can perform the research for you if you want to have immediate access to new content that your audience will enjoy.

Answer your clients' questions

The engagement of Facebook pages is still going on. Do not forget to reply to the ones who have taken the time to comment on your work. Since most people desire to engage with brands, many companies that respond to comments see an increase in interactions. At the most, replying to fans shows that they are listening to you. This, as far as branding is concerned, is a clever step that also facilitates further interaction with fans in the future.

Post engaging Videos and Photos

Photos and videos are among the most popular post formats on the network, aside from links, indicating that users would much rather interact with a visual than a wall of words. Therefore, use visuals to increase Facebook interaction.

On the other hand, the kind of photos and videos you upload have a significant impact on performance. Instead of producing original material, many nascent firms make the error of depending on stock images or movies that have been taken from other sources.

Conclusion

These tactics and tricks are really helpful in promoting the engagement on your Facebook page or profile. Apart from that focus on creating the content for your audience instead of focusing on search engines. This will really help you in driving the right traffic to your social media pages (Facebook) and improve healthy engagement.