Branded content are basically those type of content which are about any specific brand. These content help any brand to develop a connection with the particular brand. They are focused on driving engagement through various type of content in different formats. We are sharing some examples of powerful brands as example here. These examples will provide you a clear insight about the branded content.
Here we have listed some of the best and popular brands and their branded content examples. These will help you to get more ideas about branded content.
One well-known brand for producing incredibly effective branded content is Dove. Over the years, Dove has consistently preserved a strong and distinct brand voice that centers on dispelling myths about beauty. They regularly use that brand voice in all of their branded content and ads.
The same brand voice was used in their most recent #showus campaign. As a component of this campaign, the business invited women who are proud of their differences to tell their tales. Thousands of images and videos of women sharing their tales about what makes them special and different were sent to them.
One of the best examples of branded content done right is Tinder's men provement campaign, which perfectly reached the target audience. Two components of effective marketing were employed in the campaign and were made to complement one another. In order to keep their messaging focused on women, they first understood and realized who their target audience was. Second, they made advantage of memes, a prevalent social media trend, to humorously convey the message.
Tinder worked with producers to produce a number of humorous and meme-filled Instagram posts and videos as part of the campaign. The main idea was to demonstrate technological developments that could help men grow or improve.
The largest problem facing technology conglomerates like Cisco is humanizing their brands. It can be difficult for a large technological corporation to project a sense of concern for its customers.
Cisco seized the opportunity to enhance their brand image and position themselves as a caring company by using branded content. They requested relatable anecdotes from a few of their global employees about their experiences working for the company. Employees of the organization took it upon themselves to share related social media messages about how the company looks out for its workers. They shared images of their regular workplaces and the resources or perks Cisco offers to improve workers' life.
Red Bull has maintained a strong and distinct brand image thanks to one of the best video marketing methods. Red Bull, an energy drink company, has historically connected its goods to sports and adventure.
Through a series of exciting videos featuring people doing stunts or adventure sports, they have established and preserved the brand association. Such videos, which are completely unpromotional and only resemble other adventure videos, are abundant on their YouTube account.
Despite being a consumer goods company, Red Bull manages to maintain a popular adventure-focused YouTube channel with 8.7 million members. This is a much more subtle and successful marketing approach than any overt one.
Greggs was a brand in a state of obscurity. By substituting a sausage bun for the baby Jesus in the nativity, they provoked uproar and took a playful strategy to court exposure. They also made a confrontation with Piers Morgan a social media sensation. Watch the video to see their parody of Apple's new vegan sausage roll.
Greggs is located across from Fenwick's, and last year, customers were perplexed to see that the storefront signage had been inverted. The greatest marketing concept I've ever seen is realizing that this wasn't an accident but rather a deliberate move.
Hundreds of customers are unintentionally posting hundreds of photos to Facebook and Instagram including a mirrored Greggs store sign as they take selfies in front of Fenwick's windows.
Above mentioned branded content are the perfect example of how content help to make connection. These brand focused content have their specific target audience and their content evolves around product. They are using storytelling, informative and testimonial type content to create a good connection with their audience.
